ŽIŽEK: A BRAND ARCHITECTURE
A ________ company. Meta-Games-Without-Borders.
Slavoj Žižek is fascinated with intellectual property. He admits that his arsenal lacks good approaches to dealing with it. He often warns fellow Lefties that classicist Marxian exploitation does not explain Bill Gates. Going further than that has been hard.
Insights could be gained via brand extension. Slovenian’s own brand could venture into categories beyond publishing and public speaking industries. Mind-share and heart-share equity (hard earned with years of fighting word processors, agents, back pain, family and state institutions) could be leveraged into accessories, clothing, beverages, or a successful venture across categories.
Lifestyle and market segmentation lend themselves to a unique brand architecture design, with potential for hard-to-pull-off brand stretching.