November 25, 2011 at 4:15 pm
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If brand is king, what happens to poor people’s brands?
Read the story here.
Entry filed under: collective branding, marca equatorial, margins & strategy, traditional knowledge. Tags: Brandchannel, Ethiopia, Fiji Water, India, international development, IP colony, Sweden.
ŽIŽEK: A BRAND ARCHITECTURE SAINT PATRON OF THIEVES
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