GUERRILLA IP

January 29, 2014 at 10:23 am Leave a comment

Terrorist group as production site of intellectual capital  

Branding Terror

Gold foil, black faux-leather hardback, “a visual statement that suggests this book sees itself as an important tome.” It’s the work of a former UN counter-terrorism analyst and a creative director with outfits like Gucci and Prada.

The question is: does cultural branding matter here? Is contradiction the chief leverage here as it is with say Snapple or Corrona? Is Doug Holt correct?  I suspect this is too tall of an order for a design book (and the design-centric gaze), but those are the questions.

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Entry filed under: bits, collective branding. Tags: , , , , .

RAISING THE FLOOR

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These pages are all about the murky crossroads of advocacy, markets, marketing, and intellectual property,

@BorisPopovic

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