BANKING ON A STORY

March 25, 2011 at 9:20 pm

Thai TMB bank goes for the myth:

… launched a new brand vision “Make THE Difference” by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn’t have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called “Koh Panyee”. It’s a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn’t let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.

Advertising Agency: Leo Burnett & Arc Worldwide

Advertisements

Entry filed under: campaigns & advocacy, marca equatorial, margins & strategy.

MIDWIFE TO A (PERSONAL) REVOLUTION MONSTERS I CHASE



These pages are all about the murky crossroads of advocacy, markets, marketing, and intellectual property,

@BorisPopovic


%d bloggers like this: