Our Brand is Crisis

January 24, 2009 at 6:38 am

For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections from the Middle East to the South American jungle. With flabbergasting access to think sessions, media training and the making of smear campaigns, we watch how the consultants’ marketing strategies shape the relationship between a leader and his people. Our Brand is Crisis is an astounding look at one group’s campaign to elect the President of Bolivia and its earth-shattering aftermath.

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Entry filed under: campaigns & advocacy, marca equatorial.

The Movement – The Sequel Night of the Brand Shamans



These pages are all about the murky crossroads of advocacy, markets, marketing, and intellectual property,

@BorisPopovic

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