EXTENDING VS. STRETCHING
November 16, 2009 at 8:04 pm Leave a comment
Explained. And thank Virgin for the distinction.
Entry filed under: licensingville, margins & strategy. Tags: brand extensions, brand stretching, Richard Brenson, Virgin.
These pages are all about the murky crossroads of marketing, development, intellectual property and advocacy.
Trackback this post | Subscribe to the comments via RSS Feed